Home > Uncategorized > #SEO boost for #IDN domains Google #Canary

#SEO boost for #IDN domains Google #Canary

chrome-canary-512In Google Canary (Version 52.0.2734.1 canary SyzyASan), which is two versions ahead of the official Google Chrome (Version 50.0.2661.102 m) , there’s been an important change in how Chome handles IDN domains.

An IDN domain one with non-latin charachters in it, like www.sõiduk.com – In Google Chrome (v50 and below), if you click on this link, then the domain appears as punycode in the address bar, like this  http://www.xn--siduk-dua.com/ – which is the same domain, but translated into a format that is compatible with the DNS system. To end users though, they will no longer recognise the domain, and it looses trust and branding. – As a consumer, this looks like a phishing site now.

However, in Google Chrome Canary, which is Google’s beta version of Chrome, which gives a good preview of future versions of Google, then if you click on an IDN domain then the IDN representation still remains in the address bar, so you see the www.sõiduk.com domain there. This helps re-assure consumers that they are on the website they wanted to be on, and helps branding.

 

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: