Home > Uncategorized > Rarely shown due to low quality score

Rarely shown due to low quality score

I spotted this text appearing in Google Adwords “Rarely shown due to low quality score”, and tried to uncover why ads were not displaying in Google’s main search.

Displaying·ads right now?
No
  • This keyword isn’t triggering ads to appear on Google right now.
Loading…
Quality score

1/10
  • Keyword relevance: No problems
  • Landing page quality: Poor
  • Landing page load time: No problems
Google lists the following problems with Landing pages;
  • usefulness and relevance of information provided on the page
  • ease of navigation for the user
  • page loading times
  • how many links are on the page
  • how links are used on the page
I can’t yet profess to know exactly what was wrong with the page, but this is what I changed, and I’ll see if it makes a difference;
1. It said “Copyright 2004” rather than “Copyright 2010” – Google could use this to see the site was not updated recently.
2. A few hidden links on the page, which I removed
3. A broken image
4. Removed affiliate links
Interestingly, I think that these page quality score factors could also be used in Google’s organic results… perhaps?
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Categories: Uncategorized
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